{"id":143,"date":"2024-06-23T11:57:34","date_gmt":"2024-06-23T15:57:34","guid":{"rendered":"https:\/\/sapi.gob.ve\/?page_id=143"},"modified":"2026-10-07T11:18:18","modified_gmt":"2026-10-07T15:18:18","slug":"marcas","status":"publish","type":"page","link":"https:\/\/sapi.gob.ve\/en\/marcas\/","title":{"rendered":"Trademarks"},"content":{"rendered":"

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MARCAS<\/span><\/h1>\n

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\u00a0\u00bfQu\u00e9 es una Marca?<\/strong><\/h1>\n
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<\/div>\n<\/div>\n

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Una Marca es un signo distintivo que indica que ciertos bienes o servicios han sido producidos o proporcionados por una persona o empresa determinada. Las Marcas registradas ofrecen protecci\u00f3n a sus propietarios garantiz\u00e1ndoles el derecho exclusivo al uso para identificar sus productos, o para autorizar a terceros a utilizarla a cambio de pago.<\/p>\n

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Tipos de Marcas<\/strong><\/h1>\n

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De acuerdo a la Ley de Propiedad Industrial vigente, una Marca Comercial es un signo distintivo que identifica y diferencia los productos, servicios o actividades de una empresa. Puede estar formada por palabras, nombres, logotipos, im\u00e1genes, s\u00edmbolos o una combinaci\u00f3n de estos elementos. Tambi\u00e9n cuentan con una clasificaci\u00f3n en relaci\u00f3n a marcas de productos y marcas de servicios. Seg\u00fan su composici\u00f3n, pueden ser denominativas (solo palabras o letras), gr\u00e1ficas (solo im\u00e1genes o dise\u00f1os) o mixtas (combinaci\u00f3n de texto e imagen).<\/p>\n<\/p>\n

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En relaci\u00f3n a la Denominaci\u00f3n Comercial, se refiere al nombre o signo que identifica y distingue a una empresa, negocio o establecimiento en el mercado. Su funci\u00f3n es diferenciar una actividad comercial de otras, facilitando su reconocimiento por parte de clientes y usuarios.<\/p>\n

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Para complementar a la Marca, encontramos el Lema Comercial, que es una frase, expresi\u00f3n o eslogan que acompa\u00f1a a una marca o denominaci\u00f3n comercial para reforzar su identidad y facilitar su reconocimiento por el p\u00fablico. Su funci\u00f3n es transmitir un mensaje distintivo que complemente la imagen de la empresa, producto o servicio.<\/p>\n

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De acuerdo a lo establecido en el art\u00edculo 33 de la Ley de Propiedad Industrial<\/strong><\/p>\n

    \n
  • Las palabras, frases, figuras o signos que sugieran ideas inmorales o que atenten contra la moral y las buenas costumbres<\/li>\n
  • Los s\u00edmbolos patrios, emblemas de los estados o municipios<\/li>\n
  • Los signos de la Cruz Roja<\/li>\n
  • Los s\u00edmbolos o emblemas de otros pa\u00edses<\/li>\n
  • Los nombres geogr\u00e1ficos, como indicaci\u00f3n del lugar de procedencia.<\/li>\n
  • Los colores por s\u00ed solos<\/li>\n
  • Las figuras geom\u00e9tricas que no revistan novedad<\/li>\n
  • Caricaturas, retratos, dibujos o expresiones que ridiculicen a personas u objetos dignos de respeto y consideraci\u00f3n<\/li>\n
  • Las palabras o t\u00e9rminos que hayan pasado al uso general (vulgarizadas).<\/li>\n
  • Las palabras com\u00fanmente empleadas para indicar el g\u00e9nero, la especie, naturaleza, origen, cualidad o forma de los productos<\/li>\n
  • Las Marcas que se parezcan gr\u00e1fica y\/o fon\u00e9ticamente a otra ya registrada<\/li>\n
  • Las Marcas enga\u00f1osas ya sean por procedencia geogr\u00e1fica, por ser laudatorias o por origen empresarial<\/li>\n<\/ul>\n

    <\/p>\n

    <\/p>\n

    [\/et_pb_blurb][et_pb_blurb title=\u00bbDerechos que obtiene el titular de la Marca Registrada\u00bb content_max_width=\u00bb1200px\u00bb _builder_version=\u00bb4.27.8″ _module_preset=\u00bbdefault\u00bb header_font=\u00bbMYRIADPRO-BOLD|700|||||||\u00bb header_text_align=\u00bbcenter\u00bb header_text_color=\u00bb#FFFFFF\u00bb header_font_size=\u00bb40px\u00bb header_line_height=\u00bb2.1em\u00bb body_font=\u00bbRoboto|300|||||||\u00bb body_text_align=\u00bbjustify\u00bb body_text_color=\u00bb#FFFFFF\u00bb body_font_size=\u00bb20px\u00bb body_line_height=\u00bb1.4em\u00bb background_color=\u00bb#009cda\u00bb min_height=\u00bb203.2px\u00bb custom_margin=\u00bb80px||||false|false\u00bb custom_margin_tablet=\u00bb80px||||false|false\u00bb custom_margin_phone=\u00bb40px||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb30px|50px|30px|50px|true|true\u00bb custom_padding_tablet=\u00bb30px|50px|30px|50px|true|true\u00bb custom_padding_phone=\u00bb20px|20px|20px|20px|true|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb26px\u00bb header_font_size_phone=\u00bb18px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_line_height_tablet=\u00bb1.8em\u00bb header_line_height_phone=\u00bb1.3em\u00bb header_line_height_last_edited=\u00bbon|desktop\u00bb body_text_color_tablet=\u00bb#FFFFFF\u00bb body_text_color_phone=\u00bb#FFFFFF\u00bb body_text_color_last_edited=\u00bbon|phone\u00bb body_font_size_tablet=\u00bb20px\u00bb body_font_size_phone=\u00bb16px\u00bb body_font_size_last_edited=\u00bbon|phone\u00bb dsm_modules_readmore=\u00bbon\u00bb dsm_modules_readmore_height=\u00bb350px\u00bb dsm_modules_readmore_more_link_text=\u00bbLeer m\u00e1s\u00bb dsm_modules_readmore_less_link_text=\u00bbcerrar\u00bb dsm_modules_readmore_font=\u00bbOpen Sans||||||||\u00bb dsm_modules_readmore_link_color=\u00bb#FFFFFF\u00bb dsm_modules_readmore_link_custom_css=\u00bbpadding: 10px 20px;
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    1.- Protege<\/strong> contra la usurpaci\u00f3n o imitaciones que afecten el derecho del titular sin autorizaci\u00f3n expresa<\/p>\n

    2.- Permite<\/strong> al titular actuar contra cualquier tercero que sin su consentimiento use o aplique la Marca protegida a otros productos, ante cualquier instancia del Estado<\/p>\n

    3.- Impide <\/strong>que cualquier tercero venda o introduzca en el mercado productos con la Marca protegida sin su autorizaci\u00f3n<\/p>\n

    <\/p>\n

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    \u00bfQu\u00e9 es el Clasificador de Niza?<\/b><\/h1>\n
    \n
    <\/div>\n<\/div>\n

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    Funge como una gu\u00eda universal para registrar tu Marca. Es un sistema utilizado a nivel mundial para organizar productos y servicios en 45 categor\u00edas diferentes.<\/p>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbMYRIADPRO-BOLD|700|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb36px\u00bb text_line_height=\u00bb1.3em\u00bb header_font=\u00bbMYRIADPRO-BOLD|700|||||||\u00bb header_text_align=\u00bbleft\u00bb header_text_color=\u00bb#1f2b7b\u00bb header_font_size=\u00bb40px\u00bb header_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||22px||false|false\u00bb custom_margin_tablet=\u00bb25px|-433px|23px||false|false\u00bb custom_margin_phone=\u00bb0px|0px|23px|0px|false|true\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb text_font_size_tablet=\u00bb36px\u00bb text_font_size_phone=\u00bb20px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb\u00bb header_font_size_phone=\u00bb20px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    \u00bfPara qu\u00e9 sirve?<\/b><\/h1>\n
    \n
    <\/div>\n<\/div>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.8″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbRoboto|300|||||||\u00bb text_text_color=\u00bb#000000″ text_font_size=\u00bb18px\u00bb custom_margin=\u00bb-15px||58px||false|false\u00bb text_font_size_tablet=\u00bb18px\u00bb text_font_size_phone=\u00bb14px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    Hace que el registro legal de Marcas sea mucho m\u00e1s f\u00e1cil, permiti\u00e9ndote saber exactamente en qu\u00e9 sector quedan protegidos tu nombre y logotipo.<\/p>\n

    [\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/sapi.gob.ve\/clasificador-niza\/\u00bb button_text=\u00bbConsultar el Clasificador Niza\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb33px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#2962ab\u00bb button_border_width=\u00bb0px\u00bb button_border_radius=\u00bb50px\u00bb button_letter_spacing=\u00bb0px\u00bb button_font=\u00bbRoboto||||||||\u00bb button_icon=\u00bb||fa||400″ button_icon_placement=\u00bbleft\u00bb button_on_hover=\u00bboff\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb-35px||30px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb button_text_size_tablet=\u00bb33px\u00bb button_text_size_phone=\u00bb18px\u00bb button_text_size_last_edited=\u00bbon|phone\u00bb box_shadow_style=\u00bbpreset3″ global_colors_info=\u00bb{}\u00bb button_bg_color__hover_enabled=\u00bbon|desktop\u00bb button_bg_enable_color__hover=\u00bbon\u00bb button_bg_color__hover=\u00bb#379fe5″][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb2_5″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/sapi.gob.ve\/wp-content\/uploads\/2026\/03\/photo_2026-03-23_15-17-28.jpg\u00bb title_text=\u00bbphoto_2026-03-23_15-17-28″ _builder_version=\u00bb4.27.8″ _module_preset=\u00bbdefault\u00bb min_height=\u00bb396px\u00bb min_height_tablet=\u00bb396px\u00bb min_height_phone=\u00bb396px\u00bb min_height_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb84px||||false|false\u00bb custom_margin_tablet=\u00bb115px||||false|false\u00bb custom_margin_phone=\u00bb-16px||8px||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb border_radii=\u00bbon|40px|40px|40px|40px\u00bb box_shadow_style=\u00bbpreset2″ global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.8″ _module_preset=\u00bbdefault\u00bb width=\u00bb90%\u00bb max_width=\u00bb100%\u00bb min_height=\u00bb149.8px\u00bb custom_margin=\u00bb45px||||false|false\u00bb custom_margin_tablet=\u00bb-25px||||false|false\u00bb custom_margin_phone=\u00bb-25px||-25px||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding_tablet=\u00bb\u00bb custom_padding_phone=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_button button_url=\u00bb#\u00bb button_text=\u00bb\u00bfC\u00f3mo registrar una Marca?\u00bb button_alignment=\u00bbcenter\u00bb module_id=\u00bbboton-abrir-flipbook10″ _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb20px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#0C71C3″ button_border_radius=\u00bb50px\u00bb button_letter_spacing=\u00bb0px\u00bb button_font=\u00bbRoboto||||||||\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb|||0px|false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb16px|205px|16px|205px|true|false\u00bb custom_padding_tablet=\u00bb10px|205px|10px|205px|false|false\u00bb custom_padding_phone=\u00bb16px|57px|16px|57px|true|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb button_text_size_tablet=\u00bb20px\u00bb button_text_size_phone=\u00bb16px\u00bb button_text_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][et_pb_code _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

    <\/div>